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Videogame company Activision, whose titles include the successful Guitar Hero series, said today that Brad Jakeman has been named to the newly created position of chief creative officer.
Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all of the Santa Monica, Calif.-based Activision Publishing’s franchises. He will join the company in early November.
Jakeman previously worked at Macy’s, where as evp-corporate marketing he managed advertising, brand strategy, branding and identity, creative strategy, in-store visual strategy and direct marketing for the Macy’s brand nationally.
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