Activision Marketers on Tapping the Passion of Gaming Communities

CMO Fernando Machado and CCO Pelle Sjoenell offer their insights and experiences around entering the gaming world

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The the modern gaming playbook is relatively new for advertisers. While gaming was already being adopted by players and seeing subsequent commercial interest, the Covid-19 pandemic accelerated its growth, sector professionals have said.

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