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LOS ANGELES DDB/LA’s first major campaign for Activision and TBWA\Media Arts Lab’s continuing “Get a Mac” effort for Apple dominated the 42nd annual Belding Awards competition here on Wednesday.
A team led by CCO Mark Monteiro at Omnicom’s DDB\LA, Venice, Calif., won the Sweepstakes award, as well as four Belding Bowls, for its Call of Duty 4: World Leaders campaign, which humorously translated footage of dictators and strongmen into sometimes perverse promotions of the Activision game’s play.
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