Why Acorns’ CEO Is Looking to the Gaming Industry for His Next Hire

He's hoping to channel the addictive nature of social media and games into the fintech app

a person holding a blue gaming controller with a green acorn and green leaves floating around
Acorns is hoping that it can replace unhealthy habits with investing and money-saving. Source: Acorns, iStock

Consumers have known for the last decade or so that using social media is habit-forming and addictive. It’s designed so audiences keep scrolling, which is especially common in a year rife with seemingly endless breaking news.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.