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BETHEL, CONN. Duracell, a unit of Procter & Gamble, is backing its new Pre-Charged Rechargeable batteries with TV and print touting convenience for high-tech device users.
The new ads, via independent Acme Idea Co., Norwalk, Conn., are the first in the “Trusted everywhere” campaign, now in its sixth year, to feature Duracell’s rechargeable products.
A 30-second TV spot, entitled “Wedding/Apollo,” emphasizes the importance of Duracell batteries to crews aboard the space shuttle when operating Imax cameras. Ads in consumer monthly and weekly magazines focus on the benefits of Duracell’s nickel metal hydride cells over competitive disposable lithium products.
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