ACLU and World Central Kitchen Fundraiser Banks on Love

Brooklyn agency Manual Labor makes the case that branding is essential, not a luxury

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What’s not to love about a marketing agency seeking to spread a message of affection?

That’s the animating impulse behind a campaign from agency Manual Labor, which has partnered with 10 designers and creators to promote the work of the ACLU and World Central Kitchen. Both nonprofits find themselves respectively combating hate and hunger amid an infinite number of organizations desperate to boost donations.

Rather than a direct appeal, Manual Labor, a Brooklyn branding studio run by a husband and wife advertising team, has crafted a more subtle effort aimed at capturing hearts first.

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