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WrestleMania returns for its 38th installment in all its maximum-impact, high-volume, melodramatic, sweat-drenched, spandex-clad glory.
For fans, advertisers and performers, pro wrestling’s largest annual spectacle is akin to the Super Bowl, Coachella and TV upfronts all wrapped into one giant showcase. For World Wrestling Entertainment, the business entity behind it all, WrestleMania doesn’t just set the table for the next year: It is the table, ladders, chairs, ring and arena. It makes the whole show possible—and entices partners to buy a seat close to the action.