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Ackerman McQueen has opened an international division in response to its gaining the consolidated global advertising account of Six Flags.
The global account, previously at Lowe Lintas in Brussels, Belgium, was quietly shifted to Ackerman in October following an individual pitch to the client, agency sources said.
The Six Flags business will add an estimated $20 million in billings to the $60 million domestic account long held by Ackerman.
Six Flags officials could not be reached for comment.
The creation of Ackerman McQueen International is a major development for an agency that has been primarily a regional player since opening in 1939.
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