Acento Unveils Jarriots’ Campaign

LOS ANGELES Acento this week launches a campaign for Mexican beverage brand Jarritos consisting of two television spots, the agency said.

In the first ad, “Jarritos Monks,” a Mexican tourist disrupts a congregation of monks by handing out samples of the beverage. After taking a sip, the monks end up chanting in Spanish. (The spot has a second version designed to introduce Jarrito’s new “Lima Limon” flavor.)

A second spot, “Bottle,” shows a Jarrito bottle with iconic Mexican images such as a statuette of the Virgin Mary and a soccer jersey.

The agency is based here. Spending was not disclosed.

Jarritos is owned by Novamex, a marketer of beverages and packaged goods imported from Mexico.

The Novamex account went into review earlier this. The client issued proposal requests to approximately 50 shops, including Acento and media incumbent Amistad Media Group. Amistad abruptly ceased operations in January after losing the U.S. Army account. By the end of the review, Acento had retained creative duties and added media planning and buying for Jarritos and several other brands.