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Albertsons Corp. said it has extended its commitment to Hispanic marketing by enlisting the services of the agency Acento for three of its supermarket chains.
In doing so, the com pany shifts a segment of the account handled by its general-market shop, Duncan & Associates. The move involves Hispanic duties for Albertsons, Sav-on Drugs and Super Saver Foods. Duncan retains general-market ad duties.
“It’s fiscally the only responsible thing we can do,” said Jeff Weidauer, director of corporate advertising for the client.
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