Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Shopping for hardware and home improvement products can be confusing. So Ace Hardware is putting a humorous spin on the process in ads with long-winded addendums to its traditional jingle, "Ace is the place with the helpful hardware folks."
The new ads, by O'Keefe Reinhard & Paul, start with the classic jingle and feature Ace associates answering customers' questions. In one spot, a customer enters a store asking for "the stuff for squeaking hinges. I think it's called 10w40."