Ace Hardware Wants You to Know It's Proud to Not Be a Big-Box Store

94-year-old chain stresses mom-and-pop traditions

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Life’s a little stressful if you’re in the hardware business these days. The all-American, mom-and-pop hardware store has been hammered by the big-box boys—Lowe’s, Home Depot and Walmart. And looming larger still is the unrelenting pressure from Amazon, which, as you might expect, lists a staggering 70,000 items under tools and home improvement alone.

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