AccuWeather Reinstates CMO Position, Hires Michelle Harmon-Madsen

She has experience across entertainment, agencies and ecommerce

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After eliminating the position of chief marketing officer around a year ago, AccuWeather is bringing it back with the hire of Michelle Harmon-Madsen.

“As the marketplace continues to expand with a focus on access to trusted, accurate weather data and evolving platforms to reach audiences,” said Eric Danetz, global chief business officer, AccuWeather. “Michelle brings the right mix of leadership, creativity, brand savvy and digital expertise to significantly increase the effectiveness of our sales efforts, partnerships and channels.”

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