Accounts In Review/2

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Budget Group Budget: $40 million
Market Situation
Decision date: June Incumbent: Publicis & Hal Riney, Chicago
As the No. 3 rental car company behind Hertz and Avis, Budget has spent the past year on a buying spree, picking up Cruise America (a Harley-Davidson and RV renter) and Ryder TRS truck rental.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in