Accounts In Review/2

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Budget Group Budget: $40 million
Market Situation
Decision date: June Incumbent: Publicis & Hal Riney, Chicago
As the No. 3 rental car company behind Hertz and Avis, Budget has spent the past year on a buying spree, picking up Cruise America (a Harley-Davidson and RV renter) and Ryder TRS truck rental.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in