Accounts In Review - Nickelodeon

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Budget: $15 million
Decision date: June
Incumbent: In-House
MARKET SITUATION
Nickelodeon is in an enviable position: As the leading TV brand for kids, it reaches 73 million homes and is the highest-rated cable network in daytime for the past four years. In April, it posted a 1.5 rating, topping TBS, which had a 1.2, thanks to strong name recognition and the appeal of its original programming. Still, it needs to distinguish itself from new kids on the block Fox Family and Kids WB and stalwart Disney.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in