Accounts In Review

ACCOUNTS IN REVIEW
Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date

$700 million
Pfizer – New York (media consolidation) Achenbaum Bogda Associates – New York
Bates Worldwide
(media for several Warner-Lambert brands)
Carat North America (media for most Pfizer brands)
The Media Edge(media for Pfizer’s Celebrex)
MindShare U.S.A. (media for several Warner-Lambert brands) – all New York
Incumbents
Undisclosed agencies Undisclosed

$300 million
GlaxoSmithKline – London(media consolidation) None
Jordan, McGrath, Case & Partners Euro RSCG(SmithKline’s print buying)
MediaCom(SmithKline’s broadcast buying)
The Media Edge(Glaxo’s media) – all New York
Incumbents
Undisclosed agencies Undisclosed

$150-170 million
Citibank – New York(Creative and media) None
Young & Rubicam – New York
Fallon – Minneapolis
TBWA\Chiat\Day – New York, Playa del Rey, Calif.,