Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McRae Communications’ latest job might spook most shops, but not the Atlanta independent. It is embracing the challenge from Halloween to help it compete against Christmas and Thanksgiving. “Most agencies do work for actual companies,” says agency president Joe Snowden. “But we’re very excited to break new ground and work directly for a holiday.”
Halloween is feeling pressure as Christmas and Thanksgiving gear up earlier each year and various obscure holidays like Groundhog Day make headway.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in