Account Update: MidWEST


The Rosen Group, Chicago, was assigned creative responsibilities for Kolcraft Enterprises’ national account. The client markets infant and baby products.

Fulton & Maine Advertising, Rockford, is handling advertising, marketing and public relations for Iron Mountain Technologies in exchange for a minority interest in the Maryville, Tenn., company.

PharmaNutrients, a marketer of dietary health-related nutrients, named GAMS, Chicago, as its agency.

Dental Network of America retained Dragonette, Chicago, for marketing services and public relations.

Bender, Browning, Dolby & Sanderson, Chicago, was named agency of record for Thompson Target Media, a developer of specialty publications.


Montgomery Zukerman Davis, Indianapolis, was retained by Papa John’s Pizza’s co-ops in Louisville and Lexington, Ky., and Nashville. The agency also handles co-ops in 12 other markets.

Marketing Unlimited, Indianapolis, added three new clients: Arni’s Restaurant; Jerrold A. Laskin, M.D.; and Hoosier Hoops.


The Catalyst Marketing Group, based in Detroit, was selected to handle the Membership and Special Interests division of the Society of Manufacturing Engineers.


Kochan & Co. Advertising, St. Louis, was selected to develop an image campaign for the St. Louis Regional Commerce & Growth Association.


Cold Spring Granite Co. named Foley Sackett, Minneapolis, as its agency of record for advertising, collateral and public relations. The client is a quarrier and fabricator of building stone.


Swanson Russell Associates, Lincoln, was named marketing communications agency of record for Pursell Technologies Inc., a marketer of fertilizers for professional applications.


Sive/Young & Rubicam in Cincinnati was named agency of record for MBW Foods, marketer of Mrs. Butterworth’s syrup. The agency’s Small Talk division was retained by Futuro Inc. for an undisclosed project assignment.

Liggett-Stashower, Cleveland, was designated agency of record for PC Importers, a direct-marketing computer company.

Bozell in Cleveland was named agency of record for Keithley MetraByte, a data-acquisition division of Keithley Instruments.

Meldrum & Fewsmith Directory Marketing, Cleveland, added new clients Robert M. Slife & Associates, a material handling company, and Servico Hotel Management Corp.


Waldbilling & Besteman, Madison, was named agency of record for Crop Growers Software and will develop a campaign for its VisAg 2.0 agricultural management software.

The Madison Concourse Hotel & Governor’s Club retained Advertising, Boelter & Lincoln, Madison, for advertising, collateral and media planning.

Sargent & Potratz Integrated Marketing Communications, Brookfield, was selected by the NatureMark unit of Monsanto Co. to launch and market a new branded potato to growers.

Circle Midwest, Milwaukee, was retained for design projects by Peak Office Interiors, June Johnson on Voice Power; and Polly Morris Inc.

Core Creative, Milwaukee, was selected by the Menasha Corp. to design and program its corporate site on the World Wide Web.

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