Account Planners Call It Quits

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NEW YORK The Account Planning Group U.S. is dissolving and will relinquish its duties and sponsored events to the American Association of Advertising Agencies, representatives of both organizations said today.

The planning group, which had nearly 800 members, operated the APG U.S. awards show and an annual account planning conference that drew hundreds of attendees from around the world. This year’s conference will be held in September in Boca Raton, Fla., but will be organized and sponsored by the 4A’s, said APG U.S.

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