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Michael Silver, the worldwide account director on Heineken at Lowe Lintas & Partners, has talked with other agencies about job prospects, dangling the $50-60 million account as a carrot, sources said.
Under one scenario, the account could shift—without a review—to D’Arcy Masius Ben ton & Bowles, where former Lowe Lintas chief creative officer Lee Garfinkel is president and chief creative officer worldwide, said sources.
Silver, whom one source described as a close friend of Heineken marketing chief Steve Davis, has had a tight grip on the account since it was at Wells BDDP.
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