Account Chief Dangles Heineken

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NEW YORK-Michael Silver, the worldwide account director on Heineken at Lowe Lintas & Partners, has talked with other agencies about job prospects, dangling the $50-60 million account as a carrot, sources said. Under one scenario, the account could shift-without a review-to D’Arcy Masius Benton & Bowles, where former Lowe Lintas chief creative officer Lee Garfinkel is president and chief creative officer worldwide, said sources.

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