Spectral Diagnostics has selected CRE MARCOM, Indianapolis, as its agency for a point-of-care line of rapid cardiac diagnostic test products.


Meycocks & Priebe Advertising in West Des Moines has been selected as the agency for Kraft Foods’ Hy-Vee Business Team.

Ivie & Associates, Davenport, has been named the agency of record for Mississippi Belle II Casino, Great River Bend Services, Village Shopping Center and Green Valley Cabinets.


The American Automobile Association of Kentucky and the Kentucky Wood Products Competitiveness Corp. both selected FSM Marketing Communications in Louisville as their agency of record.


D&W Food Centers has named Hanon McKendry in Grand Rapids as its agency after a review.


Nicollet Process Engineering has picked Dillon Advertising and Public Relations in Minneapolis as its agency of record.

Clarity Coverdale Fury in Minneapolis has been selected as the agency of record for DBI/SALA, a manufacturer of restraint and rescue equipment.


The Veterinary Medicine Publishing Group has selected Harmon Smith, Kansas City, to develop and implement an awareness campaign for National Veterinary Month in August.

Drone & Mueller and Associates, St. Louis, has been retained by Hess America, a maker of architectural area lighting, to create a communications program.

Kochan & Co. Advertising, St. Louis, has been retained by the St. Louis Regional Commerce & Growth Association for development of an image campaign.


Redstone Communications in Omaha has added six new clients: Cox Communications/Omaha, The Scoular Co., Hawkins Construction Co., Fraser Stryker Law Firm, Tim O’Neill Chevrolet and Jujamcyn Productions.

Woodman Accident and Life Co., Lincoln, has selected Swanson Russell Associates in Lincoln to create its corporate Internet site.


Mercy Regional Health System of Greater Cincinnati has selected Sive/Young & Rubicam, Cincinnati, for two research, communications planning and public relations projects. The client is a network of four hospitals, 17 community-based healthcare centers and an ambulatory surgery center.

Ron Foth Advertising in Columbus has been named the agency for Palace Sports & Entertainment, the owner of teams in the National Basketball Association (the Detroit Pistons), International Hockey League (the Detroit Vipers) and Continental Indoor Soccer League (Detroit Safari).

Bozell Advertising, Cleveland, has been selected to handle advertising for ConnectedHealth.Net LLC, a subsidiary of Ernst & Young. Public relations for the company, which links healthcare organizations to news and databases through the Internet, will be handled by Bozell Public Relations in Cleveland.

Point to Point, Cleveland, has been selected by Sherwin-Williams to create a trade campaign for its paint stores group division.

Impact Public Relations, Hudson, has been hired by real estate developer NextHome.

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