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Gray Baumgarten Layport, Pittsburgh, has been named agency of record for Delphi Information Systems, Chicago, a major supplier of automation systems for independent insurance companies.
Agriculture & Farm Services Division of Orkin Exterminating Co., Atlanta, named Stephan & Brady, Madison, its agency of record. It will provide advertising and pr as well as trade show support, training materials and direct marketing.
Henke & Associates, Cedarburg, will handle advertising, marketing and design services for What’s Poppin, a local food retailer.
Stephenson & Associates, Brookfield, has been named agency of record for Northwestern Elevator Co., Glendale.
National Highway Traffic Safety Administration, Washington, named Knupp & Watson, Madison, to produce a national TV and radio public service announcement encouraging the public to use seat belts.
Bensman Advertising, Madison, has added American Systems Technologies, Verona, and Mercy Hospital and Medical Center, Chicago, to its client roster.
Milwaukee Public Museum has chosen Kohnke Koeneke, Milwaukee, to develop TV, radio, print and collateral material for its ‘Tribute to Survival’ exhibit on North American Indians.
Nebraska Department of Revenue selected Bozell/Omaha to handle advertising and marketing for the Nebraska Lottery, scheduled to begin in September.
Transmatic Inc., Waterford, Mich., chose Laurer Markin Gibbs, Maumee, its agency of record. The agency will handle advertising, media relations, collateral production and new-product introductions for the manufacturer.
Fekete + Co., Columbus, has been selected by Heritage Marble to develop a series of ads showcasing its bath fixtures.
Fahlgren Martin, Cincinnati, was named agency of record by Lexmark International, Greenwich, Conn.
Corporate Strategies, St. Louis, added Haberberger, a heating, ventillation and air conditioning contractor, to its client list.
Marketing Profiles Inc., Maitland, Fla., chose Adamson Public Relations, St. Louis, its pr agency of record. MPI provides financial institutions with computer software for targeting customers for specialized products and services.
McCracken Brooks, Minneapolis, has added The Seven-Up Co., Dallas, and ITT Sheraton, Boston, to its client roster. The promotions agency also will work on a pro bono basis for Food For All, a Redlands, Calif.-based organization dedicated to funding community hunger-relief programs.
Anixter Bros., Skokie, Ill., named Kamstra Communications, St. Paul, agency of record, with duties including a corporate identity program, market research and media relations.
Callaghan Promotions, Berkley, has been selected by Urban Imports, Huntington Woods, to handle advertising, promotion and distirubtion for its new Chocolate Patch novelty product.
Champion Motor Coach, Imlay City, chose Pace Creative, Lansing, to provide advertising and pr for its midsize buses. Pace also will help introduce Champion’s Crusader, a 14-passenger bus.
Concepts Marketing Group, Indianapolis, has been named agency of record for the local Kenny Rogers Roasters restaurants. The assignment includes local franchise advertising, pr, promotions and media buying for the restaurants, which are expected to number 11 within the next year.
Copeland Corp., Sidney, Ohio, awarded Juhl Marketing Communications, Mishawaka, the assignment for introducing its EAL Arctic 22 CC synthetic refrigeration oil.
John Volk Advertising & Public Relations, Chicago, has been chosen communications agency for Keystone Steel & Wire, Peoria, handling its Red Brand line of wire products. The agency will handle advertising, direct marketing and pr.
Rhea & Kaiser, Naperville, has been selected agency of record for Evanston Hospital Corp., Evanston, which includes Evanston and Glenbrook Hospitals.
Arlington International Racecourse, Arlington Heights, named Kurtzman + Slavin Communications, Northfield, its agency of record.
Copyright Adweek L.P. (1993)