Acclaim Launches I-Marketing Effort

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Acclaim Entertainment, a Glen Cove, N.Y.-based console games maker, has kicked off an integrated marketing campaign to support “Dave Mirra Freestyle BMX 2,” a sequel to the popular game title for PlayStation 2. The campaign will include national TV, radio, print and online. Spending is estimated at $4 million.

For national TV, 30 and 15-second spots will air on MTV, ESPN, FOX Sports and WWF programming beginning this month.

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