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A new print campaign for British Knights athletic footwear takes a graphic look at the relative strengths, or otherwise, of various human body parts.
Three ads from Avrett, Free & Ginsberg, New York, target teens with headlines such as, “Tragically, Carlton’s bladder was not as strong as his shoes.” The ad (shown here) shows the boy’s midsection with a wet patch emanating from the groin area.
Another states: “Shamefully, Frederick’s skills were not as strong as his shoes.”
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