Accessory Brand Swarovski Wants to Be a Part of Consumers' Self Improvement

The social campaign is led by new brand ambassador Aimée Lou Wood

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Everyone has different sides to their personality to express, an insight accessories and jewelry brand Swarovski has tapped into while working alongside Sex Education actor Aimée Lou Wood. Together, they want to help consumers recognize and express what is right for them as they aim for better.

Swarovski is an 127-year-old Austrian-based business known for producing crystal, glass and rhinestone accessories and home décor.

The campaign “Note to Self” is led by a vertical one-minute hero film, featuring Wood wearing merchandise from the retailer while trying out different experiences—having suddenly found some free time for herself.

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