Advertisers Should Think of Accessibility as a Gateway to Creativity

It's time to embrace inclusion as a sublime differentiator that elevates your work

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Accessibility is a long word, and in an industry that loves truncating titles—KFC, BMW, UPS, REI—we need to embrace a11y.

This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of “accessibility,” there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires monumental changes; using a11y makes inclusion more approachable, personal and achievable.

This subtle moniker change may help to shift thinking and actions from accessibility as “something another department deals with” to a reframing of how everyone has the power to be an ally across departments and throughout the creative process.

Accessibility is at an all-time high in terms of visibility.

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This story first appeared in the March 2023 issue of Adweek magazine. Click here to subscribe.