The Academy Unveils a Dreamy Advertising Campaign for This Year's Oscars

'We all dream in gold,' say the ads

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The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream world of the imagination. For actors, making it in Hollywood is a dream in a different sense: It's a personal dream come true.

The Academy of Motion Picture Arts and Sciences folds both kinds of dreams into one message in its new ads, released Tuesday, for the 2016 Academy Awards. 

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