Absolut Vodka's '#VoteResponsibly' Campaign Wants You to Vote First, Then Drink

Parent company Pernod Ricard is giving all U.S. employees the day off on Election Day

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In a followup to its Valentine’s Day “#SexResponsibly” campaign about consent, Absolut Vodka is encouraging fans to be responsible with the ballot box this fall.

In the run-up to Election Day, the Pernod Ricard-owned spirit brand is urging drinkers to “#VoteResponsibly” and wait to imbibe until after hitting up the polls on Nov. 3—or before then if early or mail-in voting is your thing.

Pernod Ricard USA also announced today that it’s giving its more than 1,000 employees a day of paid time off on Election

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