Absolut Vodka Puts Its Brand Behind Struggling LGBTQ+ Bars

SNL’s Bowen Yang is along to lend support to the spirits company’s Out & Open effort

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Absolut Vodka’s new campaign is primarily intended to reach LGBTQ+ consumers ahead of June’s Pride month. But that’s just a small part of a larger, ongoing effort that looks back as well as forward at Absolut’s long association with the culture and concerns of that population right now.

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