Absolut Reintroduces Itself to New Yorkers With Out-of-Home Work Tailored to the Neighborhood

Team Epiphany's hyperlocal ads are meant to get your attention

If you’ve walked across New York’s High Line during the past month you might have noticed a billboard from Absolut that read: “Look out: Slow walkers ahead.” Because the High Line is a tourist attraction, the foot traffic on the High Line moves at a snail’s pace; the ad copy is meant to be a nod to that experience.