Absolut Reintroduces Itself to New Yorkers With Out-of-Home Work Tailored to the Neighborhood

If you’ve walked across New York’s High Line during the past month you might have noticed a billboard from Absolut that read: “Look out: Slow walkers ahead.” Because the High Line is a tourist attraction, the foot traffic on the High Line moves at a snail’s pace; the ad copy is meant to be a nod to that experience.