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If you’ve walked across New York’s High Line during the past month you might have noticed a billboard from Absolut that read: “Look out: Slow walkers ahead.” Because the High Line is a tourist attraction, the foot traffic on the High Line moves at a snail’s pace; the ad copy is meant to be a nod to that experience.
Team Epiphany created the out-of-home work as part of its “Absolut Truth” campaign, meant to reintroduce Absolut to New Yorkers with a hyperlocal approach.
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