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NEW YORK — Against a desert setting, the illusion of an Absolut bottle appears and then disappears in one of three online ads breaking this week from TBWA\Chiat\Day in New York. The headline reads: “Absolut Mirage.”
In a series of Interactive Messaging Units (IMUs), Web surfers can interact with the iconic bottle by manipulating certain elements onscreen. One ad lets users scrub the bottle until it sparkles with the roll of the mouse, which transforms into a sponge.
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