Absolut Lets Surfers Interact with Bottle

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NEW YORK — Against a desert setting, the illusion of an Absolut bottle appears and then disappears in one of three online ads breaking this week from TBWA\Chiat\Day in New York. The headline reads: “Absolut Mirage.”

In a series of Interactive Messaging Units (IMUs), Web surfers can interact with the iconic bottle by manipulating certain elements onscreen.

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