Absolut Launches Interactive Art Exhibit

BOSTON Absolut for the next two months will run an interactive art exhibit on its abssolut.com site. Visitors are invited to contribute to a work of art being created by British sculptor Richard Wentworth and Semiconductor, a U.K. film and sound duo.

The work is titled “Absolut Next Generation.” It melds computer technology with sonic art into a “sound film” in which Absolut bottles are used to create a virtual landscape, taking the shape and appearance of buildings.

Visitors to the site can interact with the piece through August 15, submitting revisions and changes. A final version will be unveiled in August and placed on display in the Absolut Generations art exhibition at the Venice Biennale, which runs through September 28.