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NEW YORK – TBWA and Absolut vodka will project a series of images on buildings in Chicago and Miami in an effort dubbed ‘Absolut Night Lights.’ The images, which will be projected by a specially designed spotlight mounted atop a moving vehicle, will include a holiday message of ‘Joy, Peace, Moderation’ in addition to three Absolut ads. The idea was the brainchild of TBWA head Bill Tragos. The agency handles Absolut’s mainline account.
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