Absolut Illumination to Hit Two Cities

NEW YORK – TBWA and Absolut vodka will project a series of images on buildings in Chicago and Miami in an effort dubbed ‘Absolut Night Lights.’ The images, which will be projected by a specially designed spotlight mounted atop a moving vehicle, will include a holiday message of ‘Joy, Peace, Moderation’ in addition to three Absolut ads. The idea was the brainchild of TBWA head Bill Tragos. The agency handles Absolut’s mainline account.
Copyright Adweek L.P. (1993)