Absolut's #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

The vodka brand expands its 'Drink Responsibly' platform for the Covid era

Social distancing and masking restrictions may have eased across the U.S., but that doesn’t mean everyone is ready to abandon the practices they adopted during the pandemic. A new #MixResponsibly summer campaign from Pernod Ricard’s vodka brand Absolut encourages communicating openly with friends about your expectations for in-person interactions to make the transition as smooth as possible.

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