Absolut's #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

The vodka brand expands its 'Drink Responsibly' platform for the Covid era

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Social distancing and masking restrictions may have eased across the U.S., but that doesn’t mean everyone is ready to abandon the practices they adopted during the pandemic. A new #MixResponsibly summer campaign from Pernod Ricard’s vodka brand Absolut encourages communicating openly with friends about your expectations for in-person interactions to make the transition as smooth as possible.

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