Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Absolut Kurant is the latest and most high-profile Seagram brand to break the liquor industry’s voluntary ban on broadcast advertising with new radio spots in nine markets.
Three 60-second spots for Kurant from TBWA Chiat/Day here have been airing during afternoon drive time and weekends on a mix of pop, soft rock and R&B stations in a bid to broaden the liquor’s appeal. The berry-flavored vodka debuted in 1993 but still trails other flavors in sales.
The three-month pilot project marks the first foray into broadcast ads for Absolut, a brand with a strong print heritage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in