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Primestar Partners, the nation’s No. 2 digital broadcast satellite TV player, will break a $50 million campaign during the Super Bowl broadcast that repositions the brand to emphasize quality of service.
Three TV spots from Adler Boschetto Peebles & Partners, New York, tout the top customer satisfaction rating the service received from J.D Power Associates last November in a ranking of all cable and satellite providers.
A 30-second Super Bowl spot depicts a woman’s dilemma in sorting out seemingly identical satellite options in a store before settling on Primestar.
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