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The U.S. Postal Services’ marketing services review continues, despite a representative saying yesterday that the government-funded agency had retained the incumbents.
The rep apparently misinterpreted an extension of the incumbents’ contracts as a renewal and concluded that the process had been completed. Subsequently, however, the USPS told other competing agencies and Adweek that the review was continuing.
The process will take longer than expected, however. That’s why USPS renewed the contracts of lead agency Campbell Ewald and retail marketing provider Draftfcb for another year.
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