ABC Shopping Project




LOS ANGELES – One new item on ABC Entertainment’s 1998-99 schedule is an agency search for part of the $50 million account handled by TBWA Chiat/Day.
ABC is talking to several West Coast shops about a creative-only assignment for its made-for-TV movies and miniseries in the new season, according to Alison Shaklan, the network’s Los Angeles-based vice president of advertising.
Shaklan said ABC is not planning to review other portions of its account.

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