ABC Seeks 'Specialist' For A Piece Of TBWA Chiat/Day's Account




LOS ANGELES – One new item
on ABC Entertainment’s 1998-1999 schedule is an agency search for part of the $50 million account handled by TBWA Chiat/Day.
ABC is talking to several West Coast shops about a creative-only assignment for its made-for-TV films and miniseries in the new season, according to Alison Shaklan, the network’s Los Angeles-based vice president of advertising.
The search does not involve ABC’s brand image, prime-time lineup, specials or theatrical movie advertising, or any of ABC’s media duties, all of which are handled by TBWA C/D, she added.

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