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NEW YORK ABC sales president Mike Shaw said his department is ready to begin selling based on commercial ratings if any media agencies or advertisers want to start buying that way.
“We have the software and our system is in place,” Shaw said. “We can sell show by show, daypart by daypart, whatever the client wants.”
Nielsen Media Research, owned by Adweek parent VNU, will begin offering syndicated data on commercial ratings to the entire industry at the beginning of the new television season this fall.
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