Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Disney’s ABC television network and WPP Group’s MindShare have entered into an agreement to jointly develop and produce new TV programming, with a particular focus on shows targeted to families.
Details about the financial arrangements between the network and the media shop were not disclosed. The deal calls for ABC and MindShare to divide development costs. Furthermore, the agreement stipulates that MindShare clients will be brought in as sponsors, an ABC representative said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in