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NEW YORK Wieden + Kennedy here has won media planning and buying duties for ABC TV network and the ABC Family cable channel, the client confirmed.
Omnicom Group’s OMD in Los Angeles handled the business for eight years.
The assignment covers categories such as entertainment, news, daytime and late-night programming for the cable channel and network, which air shows such as Jimmy Kimmel Live and Desperate Housewives.
Sources estimate billings close to $100 million. TNS Media Intelligence lists ABC’s media spend at $140 million in 2005.
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