Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Regardless of which metric you choose, the Super Bowl is the biggest advertising event of the year with some correspondingly impressive buys by the biggest spenders. This year, they include Anheuser-Busch InBev, Procter & Gamble and PepsiCo.
Super Bowl 54 likely generated more than $400 million in advertising revenue for Fox, which would mark a new record. It’s a testament to the fact that in an increasingly fragmented television landscape, the Super Bowl remains the odd outlier that continues to draw a large national audience from all demographics.