AB InBev, P&G, PepsiCo Are the Biggest Super Bowl Ad Spenders

Anheuser-Busch InBev spent an estimated $41 million

Regardless of which metric you choose, the Super Bowl is the biggest advertising event of the year with some correspondingly impressive buys by the biggest spenders. This year, they include Anheuser-Busch InBev, Procter & Gamble and PepsiCo.