Aaron Paul on the Keys to Dos Hombres' Marketing: Creative Control and a Quality Product

In an exclusive chat with Adweek, Paul talks about how he and Bryan Cranston created the mezcal brand

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Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul.

Thousands of fans responded immediately, hoping the image was a hint about a follow-up to the award-winning, dearly departed meth drama.

It did, indeed, signal the public reemergence of that famous duo. But this time it would be the two close friends, not their TV characters, teaming up for a fully legal (and nonfictional) enterprise.

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