Aaron Consolidates Furniture Accounts At Raleigh Agency

Aaron Residential and Office Furniture has selected Rockett Burkhead & Winslow as its agency of record. Billings are estimated at $3 million.

The Raleigh, N.C., shop began pursuing the Atlanta-based client last fall. A relationship flowered this spring with assignments that led Aaron, then represented by the Design Group in Memphis, Tenn., and Carroll/White in Atlanta, to combine its home and commercial accounts in Raleigh.

“We wanted Rockett because they have a lot of history and success with the furniture category,” said Rich Razee, director of marketing and advertising for Aaron’s office division. “We’re known as a rental company and want to expand into retail. We needed a bigger agency.”