AAPI Voices Shaping the Future of Representation

A series on AAPI cultural nuances and societal challenges marketers need to know

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As most Americans are attempting to put the pandemic behind them (depending on state mandates) and looking ahead to brighter times, this is not the case for everyone.

The past few years have seen a surge of violence against the Asian American and Pacific Islander community, largely due to the anti-Asian rhetoric and language associated with the outbreak of Covid-19. But impactful campaigns and personal stories showed that this was not the start of it all.

The AAPI community has faced violence and nonacceptance for a large part of American history. Negative stereotypes have spanned from media representation to the model minority myth in the workplace. The community itself is looked at as a monolith, despite there being nearly 50 countries in Asia.

Throughout the month of May, we will hear from AAPI industry leaders on the cultural nuances marketers should be informed on in addition to current challenges the AAPI community faces.

This will be a regularly updated list where each piece will be published. Click the images below to read them.

As Marketers, We Can Debunk the Model Minority Myth

Members of AAPI community represented in stereotypes with shattered glass layered over the image.

Mita Mallick breaks down how marketers can be aware of this harmful stereotype associated with the AAPI community and the ways it can show up both in our workplaces and our storytelling.

‘Asian’ Is a Complex and Nuanced Term—We Must Market With Care

Outline of Asia on a map against silhouettes of different cultures in Asia.
The breadth of the Asian experience is as diverse as its geography.

AAPI. APA. NHPI. As full words turn into acronyms, we’re using letters to represent humans. Pam Yang explains the breadth of Asian experiences and how it has resulted in monolithic grouping and dangerous stereotypes.

How Companies Can Support Workers as Anti-Asian Crimes Rise

Stop AAPI Hate messages and a woman sitting outside with a laptop
Almost half of recent hate incidents have taken place in public spaces, making it a challenge for those in the AAPI community to get to work safely.

Returning to the office is taking a toll on the already frayed mental health of the AAPI community. Katy Lee shines a light on how companies can play a vital role by providing culturally relevant resources to support their Asian employees’ mental and physical health.

Owning It: Embracing Your AAPI Culture Inside the Workplace

Four AAPI individuals at work interpolated in front of an orange background.
Now is the time to bring your distinct and unique self through your work, rhetoric, behavior and approach.

Andrew Almendras concludes the AAPI Voice series with his empowering take on how everyone can do their part to provide an environment for members of the AAPI community to ‘own it’ inside and outside the workplace.